Marketing Manager in Haystack News

Haystack News, the only streaming service that lets you watch news from nearly 400 local, national and global television channels, is hiring for a Marketing Manager.

Haystack News - the "Netflix of News" - creates a custom newscast for each and every viewer based on their location and interests. It’s the only way to watch news from hundreds of channels, all in one place, and absolutely free.

Today Haystack is loved by millions of viewers and is among the fastest-growing TV News companies in the world. We are already preloaded on 37% of all TVs shipped in the U.S. Haystack News has direct relationships with all major TV companies (Samsung, Sony, Vizio, LG, etc) as well as hundreds of premium TV news channels including ABC News, CBS, Bloomberg, and local TV stations for 90% of the country.

See Haystack's feature at this year's Google IO: https://www.youtube.com/watch?v=-YawUi6qPck

As the marketing manager, you will:

• Manage execution and develop strategies to drive user acquisition, re-engagement, tune-in including organic and paid efforts to support those goals.
• Manage optimization using data to achieve goals
• Manage asset proofing, testing, trafficking, and scheduling to ensure accuracy, quality, and on-time delivery
• Maintain documentation, A/B test results, reporting
• Flex both your creative capability and analytical skills in a test-and-learn environment
• Content development including copywriting and/or video a plus

• Fluency in English is a must!
• Experience working across a wide variety of communication channels
• Experience with paid campaign platforms like Roku, Google Ads, Apple Search Ads, etc.
• Strong executor with a track record of getting things done while maintaining quality and managing detail
• Proficient with Spreadsheets (Excel, Google Sheets) including formulas and pivot tables
• Proficient with Microsoft Office, Google Suite, Slack, Task Management (Asana/Trello)
• Experience leveraging data and analytics to drive decisions
• Comfortable in a fast-growth environment and willing to proactively voice ideas and take on new responsibilities as we grow
• Passion for television, technology, news, and seeking all the angles of an issue; micro to macro, local to global
• Bachelor's degree in business, marketing, or equivalent area of study and 5+ years of experience.