Director of Marketing, B2B + B2B2C in Enara Health @ SF+NY+Latam

Closed job - No longer receiving applicants

Enara, a renowned obesity and medical weight loss start-up in Silicon Valley, uses data, digital, and clinical treatments for personalized weight plans with measurable results. We deliver transformative care by redefining clinic-patient relationships.

Our platform enables cardiology and primary-care clinics to launch obesity-treatment programs within six weeks, integrating products and services for the healthcare ecosystem. Our programs, deployed in numerous US clinics, have served over 14,000 members, achieving over 16% weight loss sustained for three years.

Founded by professionals from Stanford, UCSF, Kaiser, ClassPass, and Evernote, you'll collaborate with top-tier operators and engineers. Our mission is to create the first scalable obesity treatment platform. We are backed by Offline.VC, Charge.VC, VSC, Continuum Ventures, and prominent Silicon Valley angels.

About the Role:

Create and drive B2B (Clinics) Marketing Strategies
- Expert understanding in marketing towards U.S. Clinics and Health Systems
- Develop multi-channel data-driven acquisition strategies
- Oversee leads pipeline for customer conversion (Help get deals done!)
Create and drive B2B2C (Clinics) Marketing Strategies
- Develop organic & paid acquisition strategies
- Oversee social media strategies
- Lead partner-driven campaigns for our partner clinics.
- Oversee our pipelines for consumer (patients) leads.
Conduct Experiments and Analysis
- Perform detailed quantitative analysis
- Test and scale channel expansions
- Improve campaign efficiency and effectiveness
- Innovate existing marketing channels
Develop and Communicate Marketing Plans
- Gain consensus for monthly marketing plans
- Communicate performance results, via reports and presentations
Collaborate with Sales, Partnerships and Acquisition Departments
- Create new attribution methods
- Understand target audience through research
- Ensure precise campaign tracking and reporting
Partner with Key Teams
- Your main stakeholders: Sales, Partnerships and Acquisition Departments
- Work in collaboration with Technology and Operations teams, in order to create product and workflows to implement marketing campaigns

Qualifications and requirements:

6 years of experience in marketing or growth roles:
- Including at least 3 years within healthcare-related companies
- Proven experience managing paid acquisition campaigns, including platforms such as Meta Ads or Google Ads.
Proven track record in setting and achieving KPI-driven user acquisition targets, with expertise in creating and automating reports using various analytical tools.
Excellent verbal and written English communication.
High-energy, self-directed, and team-oriented individual with a passion for obesity care, chronic care management, or remote patient monitoring.
Strong dedication to the company’s mission of tackling obesity, supporting individuals in achieving sustainable weight loss goals.

Key Responsibilities:

Drive Business Growth
- Leverage a mix of channels (conferences, digital, magazines, you name it) to ensure consistent lead generation (potential partner clinics)
User Experience and Content Management
- Ensure corporate website is on brand and effective in driving revenue
- Oversee user experience and content for all channels
Growth (Consumer) Channel Management
- Manage and recommend new growth channels, both online and offline
- Conduct A/B tests for cost-effective growth strategies
- Create, implement and optimize paid campaigns, via direct digital channels or working with existing clinical partners.
Marketing Content Creation
- Develop content for website, sales personnel, healthcare fairs, and branded materials
Relationship Cultivation
- Build relationships with industry influencers, press, and potential partners
- Seek low-cost opportunities to promote the brand
Data Analysis and Reporting
- Analyze campaign performance and key metrics
- Identify areas for improvement and implement strategies

Conditions:

Ideal Candidate

Experience with marketing of B2B products for clinics

Position Specifics:

Employment Type: Full-time, Remote
- Position is 100% remote, but candidates must reside in Argentina, Chile, Mexico, Brazil or Costa Rica, compatible with American ET timezone.
Compensation: Competitive salary package
Benefits: Comprehensive benefits package which covers all standard health insurance (ISAPRE) and social laws.

The gross pay (salario bruto) range for this position is $3,500-$5,500 monthly, depending on location, experience and skills.

Remote work policy

Locally remote only

Position is 100% remote, but candidates must reside in Chile, Argentina, Mexico, Brazil, Costa Rica or United States.