Junior Digital Marketing Analyst in New Shore Group

Dynamic and innovative Marketing team dedicated to embodying company values ​​of creativity, collaboration, and camaraderie. Focused on developing and executing strategic initiatives in a dynamic, data-driven environment. Thriving on growth and innovation, our team swiftly adapts to the evolving B2B and consumer marketing landscape.

• Operationalize effective marketing campaigns that align with acquisition goals.
• Coordinate across B2B marketing, Revenue, and Product teams to achieve quarterly/yearly customer acquisition and retention needs
• Focus on the buyer’s journey and deploy the right programmatic and account-specific tactical efforts to deliver the right content in the right channel to the right prospect at the right time
• Collaborate globally to scale existing programs and pioneer new approaches through agile experimentation.
• Rapidly test and validate new targeting and messaging enhancements across multiple paid acquisition channels, including SEM, Display, Paid Social, Affiliates, Video, and others.
• Use data and dashboards to measure, forecast, and inform future tactics
• Continuously monitor and report the execution of plans and measure effectiveness
• Collaborate with the Product Marketing and Creative teams to deliver the most effective message to our target customers.
• Partner with the Sales team to gather qualitative feedback on prospects and ensure that we are delivering high-quality leads.
• Work with the Marketing Technology and Operations team to execute projects necessary for channel operation and measurement.
• Other duties as assigned

• Bachelor’s degree or equivalent experience
• Experience operating paid marketing channels
• Native / bilingual proficiency in English
• Advanced knowledge of leading ad platforms (e.g., Google, Meta, Demandbase, etc.)
• Familiarity and a willingness to learn with other related marketing technologies (e.g., Salesforce, Google Analytics, Tealium, Marketo, etc.)
• Experience marketing SaaS products to large companies is a plus
• Demonstrated ability to work in rapid growth environments that require flexibility and continuous innovation
• Able to work autonomously with the ability to plan, execute and lead complex projects.
• Excellent time management skills; hyper focused on time sensitive goals and priorities
• Proven ability in developing and executing pipeline-building marketing programs
• Strong verbal and written communicator
• Extremely organized with the ability to orchestrate multiple activities will deliverables in mind
• Ability to learn quickly when facing new problems; relentless and versatile leader that can facilitate change.
• Strong team player able to effectively drive collaboration, think and plan strategically with a bias toward execution