Growth Marketing Specialist in Superside

ABOUT SUPERSIDE
Superside is a remote future-of-work startup that delivers great creative at scale, mainly to global US-based brands. We currently deliver strategic design solutions to clients like Amazon, Facebook, Salesforce, Shopify, Puma, LVMH, S&S Activewear, RedBull, ++. We work together and with our clients through our in-house design ops platform, enabling seamless and productive remote collaboration across the world. Superside is backed by Y Combinator, Slack Fund, Freestyle Capital and High Alpha Capital. We're a fully distributed team of ex tier-one professionals located all around the world, spanning close to 60 countries and 19 timezones.

Mission: Create more equal economic opportunities globally
Vision: We find and grow the world’s best creative talent

As a Growth Marketing Specialist you'll be part of a high-performing, distributed marketing team, responsible for developing paid-media campaigns, as well as their ongoing analysis and optimization. Paid campaigns are key to Superside's growth, so you'll play an important role in the organization. The marketing team has proven its ability to drive rapid growth from $1M-$20M ARR, and you'll be part of our ongoing growth journey from $20M to $100M ARR and beyond.

Reporting to the Performance Marketing Manager, your success in this role will be measured by your team’s ability to develop accounts and create opportunities that drive revenue at growing volumes.

• Paid Media Campaign Management: Manage day-to-day performance across several media channels including Facebook, Google Ads, Linkedin, Reddit, and other channels you identify, with a focus on direct response.
• Data Analysis: Analyze paid campaigns' performance; report on results to your colleagues; rapidly iterate on findings; identify key opportunities for growth and cost reduction, and potential blockers to good performance.
• Persona & Segmentation: Work closely with the demand generation team to identify and personalize ads to accounts and prospects based on well-defined target criteria and behaviour scores.
• Ad creation: research and understand the industry and buyer personas; be able to guide the creation of compelling and original ads on an ongoing basis, with the support of a world-class creative team.

• You have proven experience in performance/growth marketing at a tech company.
• You have proven, hands-on experience scaling ad-spend profitably. You understand conversion rates, CPCs, LTV and CAC. You can pinpoint success to your campaigns.
• You understand paid channels, particularly Facebook Ads. You've spent more than $40k/month for performance marketing activities. You understand the current digital landscape and its trends and challenges.
• You're proficient with analytical tools.
• You are a proactive individual. You can count on support from your teammates and superiors but you don't need someone directing you every step of the way.
• You're a good communicator and thrive working collaboratively with a friendly team

• Global community with people across 50+ countries
• Flexibility of working from anywhere in the world with leading global brands
• Broad exposure to activities across the business
• Flat structure with regular interaction with company founders
• Ability effect change and implement new ideas and processes
• Highly competitive salary
• Paid vacation and training
• A trusting, ego-free and truth-seeking environment
• Pioneering the future of work with a fair, friendly and supportive community
• High-energy, high-pace, and high-performance environment
• Disrupting a massive global industry with a huge market opportunity